Instagram Earning Calculator

Let’s take a wild guess—you’re curious about how much money top Instagram influencers are raking in with each post. Or maybe you’re looking to see how your own Instagram earnings stack up against theirs. Can you find out? 

Of course. Our Instagram earnings calculator lets you know how much money an account makes. Read on to know more about it and how you can use it.

Want to make more money on Instagram? Keep reading until the end, as we’ll be dropping some invaluable insights that you won’t want to miss.

What is Instagram Earnings Calculator?

An Instagram Earnings Calculator is an online tool that estimates how much money an Instagram user can earn from their account based on various metrics. Our tool mainly considers the number of followers and engagement rate to calculate the earnings.

Main Features

Check out some of the main features that set our Instagram Earnings Calculator apart from other tools:

• Engagement Rate Insights

Our tool will display the engagement rate of the account in addition to monetization metrics. Wondering why this matters? Well, when it comes to collaborations, brands are always drawn to accounts with engaged audiences. So, understanding your engagements and improving it is essential to gain an upper hand in client sponsorship discussions. The higher your engagement, the more earning power you have. Check out our Instagram Engagement Rate Calculator to know your account’s engagement rate.

• Accurate Calculations

Our Instagram Earnings Calculator does not give an estimate but an exact figure with data-driven insights. Everything, from engagement quality to the number of followers, will be analyzed to calculate earnings. All the metrics are requested from Instagram’s official servers. So, the chances of calculation errors are minimal.

• Estimated Total and Last Month’s Earnings

We don’t just show your overall earnings; our tool digs deeper to display the earnings of an account in the previous month. This way, you can see the growth trends of your competitor accounts over time. You can plan your account growth accordingly and set more realistic goals at each stage of the journey. As a result, you can make more informed decisions on collaborations.

• Visual Earnings Breakdown

We even provide in-depth graphs to make the data easier to digest. Our visual breakdown splits your estimated earnings into two main sources: Total Earnings and Sponsored Earnings. These charts provide a clear snapshot of where the money is coming from. That makes it easier to identify opportunities and optimize your strategy. 

• Free and Unlimited

All the Grum tools are free for a lifetime. That means you can use our Instagram Earnings Calculator as much as you want. That means you need not wait for any daily usage quota refills. 

• User-Friendly Interface

To use our tool, you just need to enter your username and hit the calculate button. Our interface is created with user-friendliness in mind. That’s why we have decided not to overload it with any ads or promotions. It is even mobile-friendly, so you can check your stats on the go and never miss a chance to tweak your content plan. 

• Privacy

You don’t need to enter any private information like passwords on our tool. We access your account data through the Instagram servers. Only your Instagram username is needed for that. All the username data that you enter is completely safe with us. We won’t store or sell it. The system is designed to delete the data automatically after a fixed time interval.

Why Calculate Instagram Earnings?

Calculating your Instagram earnings isn’t just for curiosity. It is important to identify your true worth on the platform. Here’s why knowing these numbers is so important:

1. Know Your Value: Our Instagram earnings calculator lets you know where you stand compared to others in your niche. Such an insight helps you to negotiate better deals for sponsorships and avoid low-ball offers. Brands are always likely to partner with influencers who can confidently present their value. 
2. Identify Areas of Improvement: Besides earnings, our tool also shows you some crucial metrics you need to monitor, like engagement rate. If you notice that your engagement rate is falling over time, you may need to post more interactive content to get more comments. Want free Instagram comments to make your post interactive? Try out our service now.
3. Set Realistic Goals: If you consider Instagram seriously, you can use the Instagram earnings calculator to set achievable targets for each month. The tool gives a detailed earnings breakdown, so you can even plan how many sponsored posts or partnerships you need to reach your financial goals. That gives structure to your Instagram strategy, taking out the guesswork.
4. Track your Growth: You can keep a proper record of earnings over a period of time for trend analysis. Compare the past earnings with your current earnings to see how your efforts to grow your audience are paying off. You can even make data-driven assumptions on future earnings.
5. ROI Measurement: Most probably, your content creation is not free. You may need to pay for the camera, the editor, or even the artists. An Instagram earnings calculator lets you track the Return on Investment (ROI) of such content creation efforts. This way, you can make more monetary adjustments to grow your Instagram account.

How To Calculate Instagram Earnings?

Manual earnings calculation might not be practical for social media influencers. That’s why we have created a free Instagram Earnings Calculator for you. Check out the series of steps you need to follow:

1. Enter Your Instagram Username: Go to the Grum website and pick the Instagram Earning Calculator from the Free Instagram Tools section. Then, enter your Instagram username in the text box. 
2. Click the Calculate: Hit the ‘calculate earnings’ button. Our tool will request your account data from Instagram’s official server and analyze it— all within seconds. 
3. View Your Results: Your results will appear in moments. You can see your total earnings, including a visual breakdown of money earned through sponsorship posts. The engagement rate and number of followers will also be shown.
4. Plan Your Next Steps: Use the information to implement data-driven decisions to improve your account growth and claim better deals.

Factors Influencing Your Instagram Earnings

The value of your Instagram account depends on various factors like: 

• Follower Count

The number of followers on your Instagram account is one of the most crucial factors that determine your earning potential. In fact, companies often classify influencers into 5 tiers: Nano Influencers (1K-5K followers), micro-influencers (5K-20K followers), mid-tier influencers (20K-100K followers), and macro Influencers (100K-1M followers).

More followers generally mean more potential views for sponsored posts. So, brands often go for influencers with a large follower base. But there’s a catch over here! 

• Engagement Rate

Not all influencers with the same follower counts are considered equal. Influencers with higher engagement rates have more potential. Engagement rate is a metric that shows how actively your followers interact with your content.

A good engagement rate on Instagram means the audience finds your content more interesting. As a result, audiences are more likely to notice the products you endorse. That makes brands willing to pay more for you rather than another influencer with the same follower count. An engagement rate of around 3% is considered average. Anything above 5% is excellent. 

• Niche And Type of Content

The specific niche that you focus on does have an important stake in your earnings. That’s because different niches attract different brands and budgets. For instance, beauty and fashion brands often have larger marketing budgets compared to other industries like home improvement. That means influencers in popular niches can command higher rates for sponsored posts.

Similarly, the type of content you deliver also matters, as the engagement rate across various forms of content differs. Videos have the highest engagement rate, so vloggers will have an edge over other content creators in bagging better deals. 

• Audience Demographics

Even the age, gender, and location of your audience also play a role in your Instagram earnings because purchasing behavior differs. For instance, if you have an urban audience with a higher purchasing power, normally, brands will be willing to pay more to reach out to them. You can use your Instagram analytics insights to know your customers well. Want to check your Instagram reach? Check out our free Instagram reach calculator now.

How Can You Make Money on Instagram?

There are various ways to earn from Instagram. The perfect approach is to aim for a diversified revenue stream incorporating various pathways. Have a look at some of the most popular methods to monetize your Instagram account:

1. Sponsored Posts

If you have a solid follower base with a good engagement rate, brands will pay you to promote their products. That’s what we call sponsored posts. So far, it is one of the most direct pathways to earning from your Instagram account. 

You don’t need to make an extra effort for that. Brands will most likely reach out to influencers who align with their interests. Then, they negotiate to set a rate per each sponsored post. The collaboration may be one-time or long-term, as per the conditions of the agreement.

As mentioned, the payment range from sponsored posts depends on engagement and follower count. Based on a rough estimate, micro-influencers might earn between $100 and $1,000 per post. Try out our free Instagram likes service and improve the engagement rate to get an upper hand on the price-value discussion.

2. Affiliate Marketing

Just like sponsored posts, you need to promote a brand through your profile in affiliate marketing. The main difference is that, here, you will earn commissions instead of a fixed rate. 

Here’s how it works. Sign up through platforms like Amazon Associates or ClickBank and select products that align with your audience. Soon, you’ll receive unique links for products you want to promote. Paste it in your bio. Then, post engaging content that naturally incorporates the product. Each time your audience buys through that link, you will receive a commission. Commissions can range from 5% to 50%, depending on the product or service. 

3. Badges in Live Videos

Instagram lets viewers support creators during live videos by purchasing badges that appear next to their names. You can turn this feature on from your settings. 

Viewers can buy for $0.99, $1.99, or $4.99 as a way of showing appreciation for your content. To make the most out of it, plan engaging live sessions like Q&As, behind-the-scenes content, exclusive insights, etc., to make the viewers feel that they are ‘special.’

4. Selling Your Own Products

Do you have your own store? If yes, you can sell its products through your account through the Instagram shopping features. To access them, you just need a business account connected to a Facebook shop.

If approved, you can create shoppable posts that link directly to your product pages. That makes it easier for followers to purchase directly from your profile. 

5. IGTV Ads

Just like Reels, Instagram has a dedicated space for long-form videos called IGTV. You can earn by sharing content on IGTV, too. However, you need at least 10K followers to enroll in the IGTV ads monetization feature. After approval, you can earn a percentage of ad revenue based on video views and engagement metrics of your IGTV content.

6. Coaching Services

If you’re skilled at growing and monetizing an Instagram account, why not teach others? Many users are willing to pay for one-on-one coaching or strategy sessions to boost their own profiles. You can offer tailored consultations to them for a charge. Promote it through posts, reels, or even ads. Use our Instagram ad cost calculator to get an estimate of the amount to be spent.

Unfortunately, Instagram doesn’t have an in-built feature to let users book consultations. So, you may need to create a user-friendly booking system through third-party tools like Calendly.

7. Subscription Content

Instagram has introduced subscription features where followers can pay a monthly fee for exclusive content from their favorite creators. If eligible, you will need to enable this from your settings. If used properly, it could be a consistent revenue stream for your account. 

To get subscribers, you just need to offer something ‘special’ rather than normal content. This could be content upgrades, direct messaging features, or hosting subscriber-only lives. The pricing may range between $0.99 to $9.99, depending on the value you are providing.  

Tips To Make More Money On Instagram

Now, let’s check out how to make the most out of these pathways:

• Focus On Engagements

It’s not just about having thousands of followers; what truly matters is how engaged they are. That’s why you must focus on creating engaging content that connects with them. You can try out polls, Q&A sessions, and interactive stories to to spark conversation. The more engaged your followers are, the more attractive you become to brands.

• Utilize Instagram’s features

Instagram offers a wide range of features to help you earn a living through the app— Reels, Stories, Lives, and IGTV. Use them wisely. Reels can help you reach a wider audience due to their high visibility in the Explore section. On the other hand, Stories keep you present in your followers’ daily feeds. It even offers swipe-up links (if you have over 10K followers) for easy promotion of your own or affiliate products. Similarly, you must have an in-depth knowledge of how the Instagram algorithm works, to utilize it to your advantage.

• Collaborate With Other Creators

Don’t consider all content creators as competitors. You can partner with creators in your niche. It could be as simple as a joint live session. Such collaborations can lead to more exposure. As a result, it opens gates for even more monetization opportunities, too. 

• Post Consistently At Optimal Times

Consistent posting is the best way to keep your audience engaged. To do so, create a content calendar with planned posts. Instead of focusing on just one type of content, try a mix of informative, humorous, and interactive content.

The time of posting is also crucial. Consider scheduling your posts to the time when most of your audience is likely to be active on the platform. You can analyze Instagram insights to find the optimal timings. 

• Diversify Your Income Streams

The biggest mistake content creators make is relying on just one revenue stream. You must always try to combine various pathways, like affiliate marketing, subscriptions, sponsorship posts, etc., to maximize your revenue. The more streams of income you have, the more stable your earnings will be, even if one source slows down. Similarly, stay updated with the new features and do not hesitate to experiment with new monetization methods.

Frequently Asked Questions (FAQs)

How accurate are the earnings estimates? 

Our free Instagram earnings calculator requests data directly from Instagram’s official server, so the accuracy level is pretty high. However, we do not guarantee the figures as the earning potential across various niches and content formats varies. 

Do I need a lot of followers to make money on Instagram?

No. What really matters is your engagement rate. Even accounts with smaller but highly engaged audiences can earn well through niche partnerships. Try our free Instagram followers service to give a quick boost to your audience size. 

How do I know if my engagement rate is good?

A good engagement rate on Instagram is usually between 3% and 5%. But it actually depends on the industry. You can check out your engagement rate through our tool and compare it with others in the niche to see where you stand in the market.

Can I use the calculator to check other accounts?

Yes, you can use our tool to check the estimated earnings of any public Instagram account. That means you can compare your profile with competitors’ for more data-driven collaborative decisions.

Bottom Line

Want to know how much you can earn from your Instagram account? Simply enter your username and access your earnings data within seconds. It’s completely free and unlimited. Try our Instagram Earnings Calculator now!