Instagram Engagement Rate Calculator

No matter what social media you use, engagement is a key metric. A lot of content creators often neglect this metric due to the complexity of the calculation. But what if you could get the exact engagement rate of your account with just a click?

That’s exactly what our Instagram Engagement Rate Calculator does. It presents the engagement rate of your account to show how well it connects with your followers. Read on to get to know everything about our Instagram engagement rate checker and how it helps you.

Don’t have many engagements to calculate? Hold on, we will explain how to boost your engagement rate with minimum effort.

What is an Instagram Engagement Rate Calculator?

As the name suggests, an Instagram Rate Calculator is a tool that calculates the engagement rate of an Instagram account. All you need to do is just drop the Instagram username. The tool itself analyzes the likes, comments, shares, etc., and divides it with the follower count to calculate the engagement rate of your account. The rate is expressed as a percentage and shows how far you have succeeded in connecting with your target audience.

Main Features of Our Instagram Engagement Rate Calculator

So, since we know the average Instagram engagement rate formula, why should we need a tool for that? Why can’t we use a smartphone calculator instead? Well, the answer is that our free Instagram engagement rate calculator provides many features beyond a simple calculator. Check out some of them:

1. Account Analytics

Most Instagram engagement rate checker tools require you to type in the number of likes, comments, shares, saves, etc. And they simply do the calculation work to come up with the engagement rate. But what if your account has many posts and it is not practical to track the engagements of each post?

Well, our free Instagram Engagement Rate calculator analyzes your account directly with the username to extract the exact counts. This way, you will be relieved of manual work and the accuracy of results is also increased.

2. User-Friendly

Tired of clumsy interfaces stuffed with ads? We offer a straightforward interface that is tailored for beginners who are not interested in getting confused with many Instagram metrics. With our tool, all you need to do is just enter the username. It will analyze your metrics automatically, facilitating a hands-off approach.

3. Privacy

Nowadays, a lot of data thefts and attacks are done using social media credentials. Our Instagram engagement rate check tool complies with all safety regulations to protect your account from any vulnerabilities. It does not ask for any sensitive data like passwords. All the input data will be automatically deleted from the database after a fixed time interval.

4. Real-Time Updates

Another key highlight is that our Instagram engagement rate checker analyzes real-time data into consideration. Since you need not enter the engagement counts manually, the chances of omissions are minimized.

5. Instant Calculation

The best part about our Instagram engagement rate calculator is that you don’t need to go through a lengthy sign-up process. All you need is an Instagram username. As soon as you drop it in the text box, our system will check out your account and get detailed performance insights. Then, it calculates the figure through a predefined formula to find and present the engagement rate. The entire process just takes seconds to finish. Simple, isn’t it?

6. Free Tool

It’s really painful to spend money to get an engagement rate after tearing the pocket for paid ads. That’s why we provide the entire service free of cost. You can use the tool as many times as you want. No ads. No daily restrictions.

7. Share Report

Apart from traditional Instagram engagement rate checking tools, we step even further by providing you valuable insights into whether your content was helpful or has resonated with the target audience. You can just click the ‘Share Report’ button to get detailed insights about the shareability of the post.

How to check your engagement rate on Instagram?

Well, the entire process is simple and straightforward with our Free Instagram Engagement Rate checker. You need not type in the entire engagement metrics of all your posts and can find them with just a single click. See how:

1. Visit the Grum website and click on the Instagram Engagement Rate Calculator option under the ‘Free Instagram Tools’ section.
2. Copy and paste your Instagram username to the text bar of the interface.
3. Click the ‘Check Engagement’ button.
4. The engagement rate of your account will be displayed on the screen within seconds. Take a screenshot and save it for future analysis.

How to calculate engagement rate on Instagram?

Perhaps, you want to calculate the engagement rate of your account over a specific time and compare it with the past for a growth analysis. In such a scenario, an external tool might not be of much help as it displays the total engagement rate of the account from when it started. The manual calculation is the only way for that. Here is the Instagram engagement rate formula:

Post Engagement Rate= (No. of Likes + No. of Comments ÷ Total No. of Followers) ×100%

Note that the number of likes and comments of the posts in the specific time frame of the analysis only must be considered.   

Why is Engagement Rate So Important?                         

No matter what type of account you have, your ultimate aim is to interact with the target audience whether it is for sales, personal branding, or promotion. And that’s exactly what engagement rate signifies. Here are some reasons as to why engagement rates are so important:

• Interest of the Audience

If your content connects with the audience, they will surely hit the like button and even drop a comment. That means if the engagement rate of your account is high, you can sit back and relax as you are on the right track. But if the rates are lower, you need to consider reworking the content strategies based on the demographics of the audience.

• Algorithmic Impact

When it comes to Instagram, you need to please the algorithm first because it determines the reach of your content. It is no secret that the Instagram algorithm always has a partiality to promote posts with higher engagement. So, periodically review and improve your engagement rates to make sure that you are on the good books of the algorithm.

• Trust

People are more likely to engage with accounts they trust. So, if you are running a business brand, always keep an eye on the average Instagram engagement rate. Check out the metric for both your brand account and competitors’ accounts to view how much your audience trusts your company as compared to others.

• Post Quality

The problem behind Instagram metrics is that most of them are quantitative. Only numbers such as likes, impressions, reach, click-through, etc. are taken into consideration. So, the engagement rate is one of the most meaningful ways to check out the quality of your account. A high engagement rate signifies that your content has enough quality to maintain an engaged and loyal audience, even if the numbers are relatively small.

• Ad Performance Tracking

Engagement rate is a Key Performance Indicator (KPI) for social media campaigns. It helps you track down the effectiveness of the targeting and identify areas for improvement.

Why Use An Instagram Engagement Rate Checker?

So, let’s get back to the basic question. Why use a specialized rate checker if we can simply calculate it through a smartphone? Well, that is similar to asking why one should fly if he can crawl. Check out some amazing benefits of using an Instagram engagement rate calculator:

• Saves Time

Noting down the number of engagements of each post and calculating the rate using a pen and paper is obviously a time-consuming task. But a Free Instagram Engagement Rate Calculation tool makes it possible within the flash of a second. And that too with just a username.

• Measure Content Performance

Post reach and number of followers may vary depending on the industry. However, engagement rate is perhaps the most direct measurement of the quality of your posts. That’s why businesses need to regularly monitor their engagement rate to make sure that their content strategies are on the right track. It may not be technically feasible to calculate the rates day by day manually.

• Guaranteed Accuracy

Manual calculations are always prone to mistakes. But tools like our Free Instagram Engagement Rate Checker analyze your post analytics directly. Then, the system comes up with an accurate engagement rate based on real-time updated data without leaving any room for guesswork. As a result, you can make crucial data-driven decisions to improve your social media reach.

• Detect and Avoid Fake Followers

Instagram fake bots often follow a large number of pages to attract follow-backs. And guess what? They will never engage with a post unless instructed by the administrator. If the algorithm notices that a large part of your followers are not liking your posts, it will surely disregard your account or even punish you for raising fake followers. This is one of the biggest headaches of many Instagram pages.

By constantly keeping an eye on the engagement rates, you can be on the safe side. In case the engagement rates are considerably lower than the average, then it is time to filter your followers and remove the fake bots. But what is the average Instagram engagement rate? Let’s check it out.

What is a Good Engagement Rate on Instagram?

Unfortunately, there is no one-size-fits-all answer to this question. It depends on various factors like your niche, time of posting, target audience, etc.

However, there are indeed some benchmarks to make sure that you are on the right track. Experts suggest that Instagram pages must aim for an engagement rate of 1 to 3%. Here is a breakdown of the average engagement rates of various industries:

It is almost clear that accounts in the education and healthcare sectors tend to have a higher engagement rate due to the informative nature of the content.

“A smaller, highly engaged audience is far more valuable than a large, passive one. High engagement rates mean your content is resonating with your audience, which is the real currency on social media,” Gary Vaynerchuk, the CEO of VaynerMedia, said. Therefore, at the end of the day, it is only the engagements that matter rather than mere follower counts. That’s why you must not fall prey to SMM panel ads of ‘getting 5,000 followers in 5 Hours’.

7 Tips to Get More Engagements on Instagram

Do you feel like your engagement rate is below the average? Well, check out these 7 tips to drive in engagements in no time:

1. Tailor Your Posts to the Audience

Are you worried about putting out the best content and still not getting any results? Well, then it’s time to analyze your target audience.

Go to the Insights menu under the Audience section. Here, you can see the age category, gender, location, etc. of your audience. Use the Instagram analytics sections to understand the demographics and behavior of your target audience. Make sure that you tailor your content strategy in accordance with the audience’s perspective.

Are they older above 45 years of age? Then, you must give up sarcasm and dark humor memes and start focusing on content with a heartwarming touch.

2. Try What Works

Are you confused about how to attract engagements after audience analysis? Well, the answer to that question also lies in the Instagram analytics.

Check out the top-performing posts of your accounts with the most likes and comments. What do they have in common? Are all of them loaded with humor? Or, are they informative? That common factor behind your successful posts is what the audience expects from you. Therefore, repeat the post strategies that drive the maximum reach for you.

Alternatively, you can also monitor your competitor pages. See what works for them and try to adopt similar tactics for your account.

3. Keep up with Consistency

No matter which social media platform you focus on, consistency is the key to success. And that is one of the best ways to increase engagement rates. But what is ‘consistency’ in Instagram?

Adam Mosseri, the CEO of Instagram, himself in an interview on the Creators page suggests two feed posts per week. But that also depends on your target audience. In case your target audience is students, posting more than 2 times per week won’t hurt.

But posting frequently may be painful if you are a busy individual. That’s where you need to seek the help of Artificial Intelligence (AI). AI can save you valuable time by dropping post ideas, creating captions, finding trending hashtags, etc.

4. Craft Compelling Captions

Captions are your first chance to hook a viewer to your post. So, focus on creating catchy captions that connect with your audience. To encourage comments, consider incorporating questions or clear calls-to-action (CTAs). For example, you can attract your followers with phrases like “Share your thoughts” or “What do you think?” to make them drop a comment.

Even though many experts suggest short and crisp captions, that is not a rule. Feel free to experiment with a storytelling technique in your captions. Humans of New York is a sensational Instagram page that has created waves in the platform by sharing the personal stories of individuals through captions.

5. Use Hashtags

There is a misconception among many content creators that hashtags are no longer alive and do not matter on Instagram. But, statistics have a different take. As per stats, posts with at least one hashtag tend to have 12.9% more engagements as compared to the posts that don’t have any.

Even though Instagram allows up to 30 hashtags per post, make sure that you strike a balance or else your account might be viewed suspiciously by algorithms. After all, there is no point in stuffing some broad hashtags with millions of followers. Try out 7-8 specific and industry-relevant hashtags that your followers are likely to get interested in.

6. Connect with your Followers

Make sure that you leave no stones unturned to interact with your audience. And the first step to that is to give prompt replies to everyone in the comment section. This sparks up a conversation and attracts more users to comment on your post.

Apart from these basics, you could try out some experiments to get followers right to your inbox. For instance, if your post is about cold pitching, include a CTA at the end like this: “DM ‘Cold Pitch’ to get our High-Converting Cold Pitch Email Template for Free!” User-generated campaigns also serve well to boost your engagement rates in no time.

7. SEO Optimization

As people are moving more towards social media search engines for product purchases, it becomes more important for brands than ever before to optimize their posts for the search engine. Unfortunately, most experts often omit the importance of SEO while giving social media growth.

Well, SEO optimization is not rocket science. All you need to do is just fine-tune some relevant keywords that your audience is likely to search and start adding alt texts to your posts. That’s all!

Frequently Answered Questions (FAQs)

1. What is engagement on Instagram?

Instagram engagement refers to the number of interactions for your posts. It could be likes, comments, or even shares. It is a Key Performance Indicator (KPI) that shows how much you have succeeded in connecting with your target audience.

2. How does your InstagramEngagement Calculator work?

Our Free Instagram Instagram Engagement Checker works with an advanced system that fetches your account data like the number of likes, comments, shares, etc., just after you enter the username. It then divides the number of engagements with the total number of followers to find the engagement rate and displays it on the screen. You can get detailed insights about the shareability of your content by clicking the ‘share report’ button.

3. Why is my average Instagram engagement rate low?

Well, there could be several reasons for that. Here are some common reasons for low engagement rates:

• Not posting consistently and have a gap of more than 5 days for each post.
• Posting low-quality images or videos that are not mobile-optimized.
• Not trying to boost comments through calls-to-action or in the worst case, not replying to comments.
• Using banned hashtags or aggressive SEO keyword stuffing tactics.
• Lack of understanding of your target audience and posting irrelevant content.

4. How can I use Instagram Stories to improve engagement rate?

Using Instagram Stories to improve engagement rate is obviously an effective idea. Here are some tips for that:

• Keep your audience engaged by posting Stories regularly. Adam Mosseri, CEO of Instagram, recommends posting two stories per day.
• Build interactions with polls, Q&A sessions, quizzes, etc.
• Use emojis to create a sense of personalization.
• Feel free to share content created by your followers as it creates a bond with them.

5. What is the best time to post on Instagram for maximum engagement?

It depends. Generally, engagement rates are more on weekdays from Tuesday to Thursday. And the idle time to post is between 11 AM to 1 PM and after 9 PM at night as more people tend to scroll through social media just before sleep.

These are just statistical guesswork and vary greatly depending on industries. For instance, engagement could be more for B2B pages on weekdays while lifestyle pages may experience peak-level engagements on Saturdays and night times.

6. What types of posts have the most engagement on Instagram?

According to reports, 85% of the most engaging posts are images. But that does not mean that other forms of posts are ineffective. In fact, the same report states that video posts can attract more comments. Therefore, the best type of post depends on the type of engagement you want. 

Bottom Line

Curious about your Instagram engagement rate? Say goodbye to guesswork and manual calculations. Just type in your username and get an accurate engagement rate along with a detailed share report within a flash second. No sign-ups. No ads. Try out our Free Instagram Engagement Rate Calculator!