Instagram Rules, Restrictions, and Limits in 2024

Stop scrolling! You’ve got a new pop-up:” We limit how often you can do certain things on Instagram to protect our community.” Ever seen such a message while using Instagram? Well, it means that your daily activity on the Instagram app exceeds the prescribed limits. 🚧 By the end of this article, you’ll know the latest Instagram limits and restrictions. With this information, you can avoid overreaching the restrictions on Instagram. Let’s get started. 👍

What Can’t You Do on Instagram?

Limitations of Instagram features and actions you cannot perform on the platform

Some of the things that users are prohibited on Instagram are: 🙅❌

  • Buying and selling firearms, alcohol, tobacco, or live animals.
  • Trading, donating, or gifting non-pharmaceutical or medical drugs.
  • Admitting to the usage of non-pharmaceutical or medical drugs in situations besides when you’re recovering from such usage.
  • Coordinating the sale or poaching of endangered species or parts of endangered species.

If Instagram finds out that a user is using their IG account to participate in any of these activities, the account will be banned. 

What Kind of Content You Can’t Post on Instagram?

Examples of content types that are restricted or banned on Instagram

In its Community Guidelines, Instagram has made it clear that it forbids certain kinds of content any post or comment that contains these kinds of content will be removed from the social media platform: 🙅🏻‍♀️

  • Sexual content involving minors.
  • Intimate photos of others are posted without their consent.
  • Hate speech.
  • Blackmail or harassment.
  • Encouragement of violence.
  • Threats of physical harm, financial harm, vandalism, etc.
  • Encouragement of self-injury.
  • Videos portraying intense graphic violence.
  • Real and digitally created photos and videos depicting sex and private body parts. 

Instagram implements the last guideline selectively. Some users get away with posting pornographic anime content.  

Instagram’s Limits 

Instagram's limits on social media usage, restrictions, and new features for 2024

In Instagram’s community guidelines, the engagement limit on Instagram isn’t disclosed. 🔕 However, some new Instagram rules that are being enforced have made it obvious that there’s a cap to how often users can perform certain actions on Instagram. 👉 The specific limitations applicable to your account depend on some factors, including:

  • The age of your Instagram account
  • The number of your followers
  • Your account’s engagement
  • Your account’s activity

This indicates that new accounts must endure more restrictions than aged accounts. 🤔 On the other hand, the older your Instagram account, the fewer restrictions you have to face. If you don’t adhere to Instagram limitations, you may get banned. Let’s check out some of the limits 👇

Follows and Unfollows

On IG, following and unfollowing are two sides of the same coin. 🪙 Instagram allows you to follow and unfollow around 200 accounts per day. If you follow 150 accounts, for example, you shouldn’t unfollow more than 50. In order not to get blocked, don’t follow users and unfollow them after they’ve followed you back. To keep your account from being suspended, try not to follow/unfollow more than 10 accounts per hour. 🕙

Like Limits

Instagram also limits likes. 👍 The limit for likes on IG is between 700 and 1,000 likes per day. This means that you can’t like more than 1,000 posts on IG daily. If you have a new Instagram account, 50 likes per hour is safe. ✅

Instagram Comments limit

It’s about 180 to 200 per day. Also, try not to post more than 10 comments per hour. Don’t post the same comment over and over. Instagram recognizes duplicate comments as spam, and it may hide them. ✋

Instagram Caption/Comment Character Limit

Everyone on Instagram is free to type up to 2200 characters in captions and comments. You can use a free Instagram caption generator to create a standard caption that follows all the guidelines of the platform💬

Direct Messages on Instagram

About 50 to 80 new conversations per day are in the safe zone. 🤝

Instagram Hashtag limit

You can add up to 30 hashtags per post.

Instagram Story limit

You can add up to 100 stories per day. 📆

Instagram Story Highlight Limit

Fortunately, there is no limit to story highlights. 😉

Instagram Tag limit

If you are interested in tagging people, you should know that the maximum number is 20.

Instagram Mention limit

You can mention up to 10 Instagram users per comment.

Username and Bio Character Limit 

Your Instagram username can’t exceed 30 characters. Meanwhile, the number of characters in your bio can’t be over 150.

Does Instagram Limit the Usage of Copyrighted Works?

What Should You Do If Someone Violates Instagram Rules?

You should send a report whenever you notice something that violates Instagram’s policy. There is a team on Instagram that reviews reports. When they notice any content that violates Instagram’s rules, they’ll remove it and warn the user. ❗⚠️ They may take further actions like disabling the account if the user continues to violate the terms of service. 

What Should You Do If You Violate Instagram’s rules?

What to do if you violate Instagram's rules – Steps to follow when facing Instagram policy violations.

If you’ve posted prohibited content on IG, you can make things right by simply taking down the posts. If you’ve spammed Instagram in the past, stop spamming the platform and maintain genuine interactions with other users. 🙎🏻‍♂️ However, if Instagram has taken penal measures against your account, you can send an appeal to explain why you violated its rules. 

Restrictions on Weight Loss and Cosmetic Surgery Ads

Instagram has confirmed that any branded content promoting weight loss products, services, or cosmetic surgery must be restricted to users aged 18 and above. This policy ensures that such content is only visible to users who are 18 years or older.

Conclusion: Use Instagram Responsibly

Conclusion urging users to use Instagram responsibly, promoting mindful and safe social media practices
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